Comparison · fleets under 20 trucks

Motive, Samsara and Geotab publish no price

All three quote by fleet size. What each pricing page actually does, what the federal register records under each name, and three registered rivals that print a price.

The short answer

None of Motive, Samsara or Geotab publishes a price. On 19 October 2026 Motive's pricing URL opened a contact form, Samsara's a fleet-size quiz, and Geotab's returned a 404 beside a "Get pricing" request; Azuga published $25 to $35 per vehicle per month. The register is the comparison you can make before the first call: 1 device listed under Motive, 2 under Samsara, 6 under Geotab, and no removal under any of the three names.

What happens when you open each vendor's pricing pagefollowed 2026-10-19 with a browser user agent
What each vendor's pricing address does on 2026-10-19: Motive, /pricing/ then redirect to form then 4-step form then sales call, price on a call; Samsara, /pricing then fleet-size quiz then contact form then sales call, price on a call; Geotab, /pricing/ then 404 then Get pricing then reseller, price via reseller; Verizon Connect, /pricing/ then 404 then demo request then sales call, price on a call; Omnitracs, /pricing then 404 then Request a Demo then sales call, price on a call; Azuga, /pricing then plan cards, $25 to $35/vehicle; Lucid ELD, /pricing then plan cards, $50 to $89/truck.step 1step 2step 3step 4where the price isMotive/pricing/redirect to form4-step formsales callprice on a callSamsara/pricingfleet-size quizcontact formsales callprice on a callGeotab/pricing/404Get pricingresellerprice via resellerVerizon Connect/pricing/404demo requestsales callprice on a callOmnitracs/pricing404Request a Demosales callprice on a callAzuga/pricingplan cards$25 to $35/vehicleLucid ELD/pricingplan cards$50 to $89/truck
Step labels are what the vendor's page did, not our summary of its sales process. Geotab sells through authorised resellers; its homepage advertises a reseller programme beside the Get pricing request.

How Motive, Samsara and Geotab sell to a small fleet

Motive sells direct: its pricing address redirects to a get-in-touch form. Samsara sells direct after a fleet-size question that starts at 1 to 5 vehicles, which tells you it does want very small fleets. Geotab runs its sales through partners and resellers, so two quotes for the same Geotab hardware can come from two different companies. Verizon Connect and Omnitracs, the other two large names, also returned a 404 at /pricing.

None of that is a criticism. Quote-only pricing is how large fleet platforms sell, and each of the three has a real case: Samsara's question invites fleets of one to five, Motive's single registered device keeps the choice simple, and Geotab's hardware is the base that other registered brands build on.

What the FMCSA register shows for each vendor

VendorRegistered devicesELD identifiersRemovals under this namePublished price
MotiveMotive Technologies, Inc.1MOTIVEnonequote only
SamsaraSamsara Inc.2SAMELD, SAMNI1nonequote only
GeotabGeotab Inc.6GEOTAB, FORD01, DAIM01, NVSRN2, MACK01...nonequote only
Verizon ConnectVerizon Connect9TC3640, INTNV2, RAG530, RAXI31, RIXI20...nonequote only
OmnitracsOmnitracs, LLC7IVG001, AMG001, AMG002, REL002, XRSAN1...30 by FMCSA, 3 selfquote only
AzugaAzuga, Inc. / Azuga8HOS001, AZELD1, AZELD2240 by FMCSA, 24 selfyes
TruckXTruckX Inc3TXELD4, TRX300, TRXW2011 by FMCSA, 0 selfyes
Lucid ELDLucid ELD1L12NJ8noneyes
Registered devices under each nameFMCSA registered list, retrieved 2026-10-19
Motive: 1 listed · 0 removed; Samsara: 2 listed · 0 removed; Geotab: 6 listed · 0 removed; Verizon Connect: 9 listed · 0 removed; Omnitracs: 7 listed · 3 removed; Azuga: 8 listed · 24 removed; TruckX: 3 listed · 1 removed; Lucid ELD: 1 listed · 0 removedMotive1 listed · 0 removedSamsara2 listed · 0 removedGeotab6 listed · 0 removedVerizon Connect9 listed · 0 removedOmnitracs7 listed · 3 removedAzuga8 listed · 24 removedTruckX3 listed · 1 removedLucid ELD1 listed · 0 removed
Counts are devices filed under the vendor's exact company string. Geotab hardware is also filed by 3 other companies (J. J. Keller & Associates, Inc., Keystone by Irdeto, Sunbelt Rentals), which is the reseller model showing up in the register. Azuga's removals include 20 devices it withdrew itself on 18 May 2026.

More devices is not better. Verizon Connect's count reflects several hardware generations; Motive's single filing reflects one current platform. The column that says something about a vendor is the removal record, and none of the three named here has a removal under its own name.

Three registered rivals that publish prices

Azuga prints BasicFleet at $25, SafeFleet at $30 and CompleteFleet at $35 per vehicle per month, with a SafetyCam AI add-on at $41.99 a month; its pricing page does not say whether ELD logging is included. Lucid ELD prints $50 to $89 per truck per month across its Standard and Premium plans. TruckX sells a $139 device with $27 a month paid yearly, as last readable on 14 October 2026. Year-one cost for one truck is drawn in ELDs for owner-operators.

Published price ranges, per vehicle or truck per monthread 2026-10-19 (TruckX 2026-10-14)
Azuga: $25 to $35; Lucid ELD: $50 to $89; TruckX: $27; Motive: quote only; Samsara: quote only; Geotab: quote only, via resellersAzugaBasicFleet to CompleteFleet$25 to $35Lucid ELDStandard 12-month to Premium monthly$50 to $89TruckXpaid yearly, plus $139 device$27Motivequote onlySamsaraquote onlyGeotabquote only, via resellers
Solid: the lowest published tier. Hatched: the range up to the highest published tier. The Azuga plans are fleet tracking plans; its page does not say whether ELD logging is included.
If you run 1 to 5 trucksGet a Samsara quote, and price Lucid ELD

Samsara's own question starts at 1 to 5 vehicles; Lucid publishes a per-truck price you can hold the quote against.

If you want one direct vendorMotive

Direct sales, one registered platform, no removal under its name on the FMCSA list.

If you already use a Geotab resellerGeotab, quoted twice

Resellers price independently, so a second quote on the same hardware is the cheapest negotiation you have.

If you need a price before any callAzuga or TruckX

Both print prices. Ask Azuga whether ELD logging is in the plan before comparing.

How to run the quote call with a fleet under 20 trucks

Quote call sheet: Motive, Samsara or Geotab
FLEET ELD QUOTE (under 20 trucks)
Vendor ______  Rep ______  Date ______
1. Price per vehicle per month: ______  Paid yearly: ______
2. Hardware: bought / leased / included? ______
3. Contract length: ______  Early exit cost: ______
4. ELD Identifier of the unit: ______
   (check at https://freightprobe.com/eld before signing)
5. Is a dash camera required, or optional? ______
6. Log export if we leave: format ______
7. Reseller or direct? (Geotab: name the reseller) ______
Published benchmarks, read 2026-10-19:
  Azuga $25 to $35 per vehicle per month (ELD inclusion not stated)
  Lucid ELD $50 to $89 per truck per month

What each vendor's own page says, dated

  • Motive. On 19 October 2026 the Motive pricing address redirected to a get-in-touch form and showed no price. Source, read 2026-10-19.
  • Samsara. On 19 October 2026 the Samsara pricing page opened with a fleet-size question, starting at 1 to 5 vehicles, instead of a price. Source, read 2026-10-19.
  • Geotab. Geotab publishes no price list: on 19 October 2026 its pricing address returned a 404 and the homepage offered a Get pricing request. Source, read 2026-10-19.
  • Verizon Connect. On 19 October 2026 the Verizon Connect pricing address returned a 404, so no published price was found. Source, read 2026-10-19.
  • Omnitracs. On 19 October 2026 the Omnitracs pricing address returned a 404, so no published price was found. Source, read 2026-10-19.
  • Azuga. Azuga publishes three fleet plans at 25, 30 and 35 dollars per vehicle per month, and its pricing page does not say whether ELD logging is included in them. Source, read 2026-10-19.
  • TruckX. TruckX listed its ELD One device at 139 dollars plus 27 dollars a month paid yearly when its store was last readable to us on 14 October 2026. Source, read 2026-10-14.
  • Lucid ELD. Lucid ELD lists its Standard plan at 50 dollars per truck per month on a 12-month plan or 60 dollars monthly, with hardware free on the 12-month plan. Source, read 2026-10-19.

Questions

How much does Samsara cost per truck?
Samsara published no price on 19 October 2026. Its pricing page opens with "How many vehicles or assets do you have?" and routes you to a quote. Any per-truck figure you see elsewhere is somebody's report of a private quote.
How much does Motive cost?
Motive's pricing address redirected to a get-in-touch form on 19 October 2026 and showed no price. The price arrives on a sales call.
Is Geotab sold directly?
Geotab publishes no price list; its pricing address returned a 404 and its homepage offered a Get pricing request and a reseller programme. Geotab hardware also appears on the FMCSA list under other companies' names.
Which of the three has had a device removed from the FMCSA list?
Under their own company names on FMCSA's revoked list retrieved 19 October 2026: Motive Technologies, Inc. 0, Samsara Inc. 0, Geotab Inc. 0. A Geotab Drive app filed by Platform Science was self-revoked on 29 July 2026; that filing is Platform Science's, not Geotab's.
Which fleet telematics vendors do publish ELD prices?
Azuga publishes fleet plans at $25, $30 and $35 per vehicle per month, without stating whether ELD logging is included. TruckX and Lucid ELD publish per-truck ELD prices. See ELDs for owner-operators for year-one cost.

Sources and method

Prices and statements were read from each vendor's own page on 19 October 2026 and are quoted as published; where a vendor publishes no price we say so, and where a vendor's page did not serve a figure to our reader that day we print the last date we could read it. Register status is read from FMCSA's registered and revoked ELD lists, retrieved 19 October 2026, and recomputed every time this page is built. We did not buy, install or run any of these devices or services for this page. Compiled and verified by Vincent Wesley Couey. We describe what each pricing address did; we make no claim about features a vendor renders only in a browser.

Related
ELD vendors on the recordEvery vendor with five or more devices. ELDs for one truckYear-one cost of published prices. Replace a removed ELDIf you are switching on a deadline. One box, many brandsWhy resellers share hardware.
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