Most partners optimize for Google. We engineer for the answer engines, and we can prove it.
The Lattice network is cited across Microsoft Copilot at a scale we publish rather than assert, and the current figure, its measurement date and the per-property breakdown are in the verification section below. It is a Bing-measured sample of AI-answer citations, not click traffic, and it is specific to Microsoft Copilot. FreightProbe is a new property and has earned none of that figure yet. A placement here sits inside the source material the AI engines read when they answer your buyer.
To be exact about the proof: that figure is Microsoft Copilot specifically (the engine we have instrumented), it counts citations, being shown as a source in an AI answer, and Bing itself labels the count a sample. We make no traffic guarantee. Editorial rankings were locked before we monetized and stay under our byline; sponsorship buys visibility, never a verdict.
Citations are the scale story. The conversion story is ChatGPT, and it is compounding: ChatGPT referrals to the network's largest property grew 172 percent month over month.
Which is why we price the way we do: placements are priced on observed AI landings, not on citation counts. A citation is a mention; a landing is a person. We tier pages on the AI sessions they actually receive, and we will tell you which instrument produced any number we show you.
See placements and pricingWhat FreightProbe is
FreightProbe reviews trucking and freight operations across every major category: factoring and fuel, commercial insurance, load boards and TMS, and ELD and federal compliance. We test hands-on, run head-to-head comparisons with real use cases, and publish honest verdicts. Our reader is owner-operators, small fleet owners and freight brokers pricing a real decision actively evaluating which carrier service to pay for.
Placements and pricing
Three placements, one rate card. Every one holds the same editorial standards; the difference is placement type, not what we'll say. A Featured slot sits beside the editorial ranking, clearly labeled, and the ranking stays exactly as our byline wrote it. Position is not for sale, at any price, to anyone. Turnaround is 24 hours from your sign-off to live, on every placement.
- Featured slot in a roundup we already run: ~150 word write-up, our byline, 1 rel=sponsored link
- Live within 24 hours of your sign-off
- One Featured Partner per category, so the slot is genuinely scarce
- When this category's slot is claimed it is gone until the next refresh
- Quiet "Sponsored" label at the entry itself, per FTC guidance
- Full-length review, 1,200 to 2,000 words, hands-on testing, our byline
- Permanent URL, up to 2 rel=sponsored links, internally linked from related articles
- Live within 24 hours of your sign-off
- We honor caveats: if the product has a real weakness we note it, which is what makes the rest of the page worth reading
- Sponsored placements are tested to the same standard as everything else on this site
- One placement every month, Featured Entry or Dedicated Review, your pick each month
- Priority editorial queue, so your month's placement goes to the front of the line
- First refusal on new categories before the slot is offered to anyone else
- Monthly performance summary against observed AI landings
- $1,300 per quarter prepaid, about a 13 percent saving on the monthly rate
- 30-day notice to cancel
Custom pillars, co-branded comparisons, sponsored research, newsletter slots and multi-site network placements are quoted individually. Ask.
- Earned from our data, not bought, and it cannot be purchased at any of the prices above
- Live now in the AI-video category; expanding per niche as each dataset clears our honesty floor
- The honest on-ramp for a buyer who is not ready to buy a placement
YMYL floor. On health, pharmacy, medical, legal and financial properties the $300 entry is not offered. The floor there is $400, because those pages carry a duty of care the entry tier cannot fund.
How sponsorship works here
- Topical fit is mandatory. Your product must genuinely serve someone reading a carrier service comparison. If it does not, we decline at any price.
- Editorial control stays with us. You can suggest angles and provide product info. Final copy, ranking, and verdict are written under our byline using our voice and methodology.
- Position is not for sale, at any price, to anyone. A paid placement never changes what we rank, what we recommend, or what the verdict says. A featured slot sits beside the ranking, labelled. Editorial rankings were locked before we monetized and are not purchasable afterward. A sponsor who already earned the top spot on merit keeps it and gets the label; a sponsor who did not cannot buy it.
- We disclose, quietly and at the unit. Every sponsored placement carries the single word "Sponsored" at metadata weight beside the entry's own name, plus
rel="sponsored"on all paid links, per FTC + Google guidance. Sponsored placements are tested to the same standard as everything else on the page, which is why the label can stay a footnote instead of a warning. - We do not maintain
/deals/or/partners/subfolders. Sponsored content lives inline with regular editorial, audited annually for topical cohesion under Google's Site Reputation Abuse policy. - We honor caveats. If your product has a real weakness, we will note it. Pretending otherwise damages our credibility and ultimately your placement value.
rel="sponsored" on all advertiser links · our byline + house style · editorial ranking is never for sale · annual topical-cohesion audit · no off-niche placements regardless of price.
What we will not do
- Crypto, NFTs, "make money online" pitches (off-topic regardless of price)
- AI products with active fraud or undisclosed-deception complaints
- "Five-star" guaranteed-rating placements (we write honest reviews; ranking is editorial)
- Hidden sponsorship (no visible label, no
rel="sponsored") - Placement in YMYL niches (medical, legal, financial advice) that FreightProbe does not cover
Past placements
Founding-partner slots are open on FreightProbe now. Sponsored placements run across the Lattice network, and every placement that goes live here will be listed on this page, labelled and dated.
Inquiry form
Tell us about your product and what you want to accomplish. We respond within 24 hours with a fit assessment and recommended placement options at our current rates.